New Orleans & Company
"We Are New Orleans" - Destination Promotional Video
Boombox partnered with New Orleans & Company to create an LGBTQ+ promotional video that showcased the welcoming, inclusive spirit of the city. Our primary goal was to uplift the full spectrum of queer identities in ways that didn’t hinge on stereotypes, instead homing in on the myriad intimate experiences that create a citywide culture where every form of self-expression is welcomed and celebrated.
Our “We are New Orleans” script and video explore queer identity through inclusive pronouns. We pose the question: “Who is New Orleans?” and answer with “He is New Orleans,” “She is New Orleans,” “They are New Orleans,” and “We are New Orleans.” The narration plays over videos of queer New Orleanians connecting with and building community wherever they go: in bars, in restaurants, in the street.
The video is a proud-yet-subtle celebration of queerness that allows people to see their identities and experiences reflected in ways that feel real, true, and fearlessly human.