New Orleans & Company
WorldPride 2025 Integrated Campaign
New Orleans is a place like no other. Not only is it a city brimming with culture, but it’s a place where everyone is welcome, all the time. We partnered with New Orleans & Company to bring the vibrant, inclusive spirit of the Crescent City to WorldPride.
Our campaign spanned multiple mediums for promotion and branding. We created colorful digital ads featuring iconic New Orleans vignettes—including lamp posts, jazz music, and crawfish—displayed within embellished frames to show that in our city, every moment is picture perfect.
Our branded swag continued this theme alongside the message that New Orleans Welcomes All. We wrote, designed, and distributed custom newsletters and social graphics promoting our presence at the WorldPride festival and parade, along with promotion for a sweepstakes to win a VIP trip to New Orleans during the annual Tales of the Cocktail festival.
On site at WorldPride, we set up our unique, custom-fabricated lamppost, which allows visitors to choose from a wide range of words signifying queer identity and culture. Three unique backdrops allowed for additional photo opportunities that carried over the themes of our digital ads. We then brought our showstopping ALLY-gator float to the parade, with iconic New Orleans drag queen Bianca Del Rio as our featured rider.
The result was a vibrant and cohesive campaign that gave audiences multiple paths of engagement with the New Orleans & Company brand.
Digital / Social Media
Digital / Eblast
Print / Guidebook Full Page Ad & Retractable Banner
Festival Booth / Immersive Photo Moments + Swag Items
Parade Float / Featuring Influencer Bianca Del Rio
